Whiteboard Friday-SMX West Interviews: Dennis Mortensen on Tracking Traffic Spikes using Analytics

Our Week o’ Whiteboards draws to a close with the last of our SMX West interviews.  This time we’ve got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site.

As Dennis explains, a big spike in traffic isn’t always great. We’re all familiar with the surge of traffic a front-page spot on a social media site can get you, but what’re you really getting from it? Are those visitors converting? Linking? Or are they simply taking up bandwidth for a few moments and then leaving?  If you have a sudden increase in visitors, but see no gain from it, then you’ve actually done yourself no favors (especially if there was significant time or money spent on the effort).

Dennis will help explain what to look for, how to analyze it, and why delving deeper into your analytics can really help to shape your marketing efforts.

I hope you’ve enjoyed these interviews from SMX West. We’ll be back next week with a more traditional installment of Whiteboard Friday, but you can expect more video content and guests from future industry events. Cheers!